Presidian Blog
Finally, A Deodorant That Works: Developing Wild Arrow
The five of us like to laugh. And make jokes. Lots of jokes. One fine day, a joke turned into reality. At the beginning of our Fall 2013 semester, Scott created a funny fake ad of a classmate’s picture on Facebook declaring, “Sustainable Products for Sustainable Men.” An avalanche of likes and commentary quickly followed. …
Marketing the work not the brand
My Experiential Learning team — Scott Bright (C17), Julian Fishman (C17), Trey Graham (C15), Sam Ruben (C17/PA4), and myself — recently partnered with the Bay Area Climate Collaborative (BACC) a non-profit project of the Silicon Valley Leadership Group and the Mayors of San Jose, San Francisco, and Oakland. The BACC acts as a public-private catalyst …