Adjunct Faculty: Marketing Engagement – Connecting Brands and Customers

Presidio Graduate School (PGS) educates and inspires a new generation of leaders in what has been described as the nation’s most innovative and respected graduate programs in sustainability. As Duff McDonald wrote in the New York Times, “if you want to change the world, go to Presidio Graduate School.”

In addition to management fundamentals, PGS’s programs emphasize curriculum integration, systems thinking, and experiential learning, as well as a focus on environmental sustainability and social justice in every course. Our faculty members are committed to teaching excellence, practice-oriented research, maintaining the vibrant PGS community, and building the field of sustainability leaders. PGS is regionally accredited by the Western Association of Schools and Colleges (WASC).

Our graduate programs have a low residency structure split between in-class and online learning. Classroom teaching occurs during one four-day weekend each month in San Francisco together with a weekly on-line learning component spread over a 17-week semester.

For more information about PGS, our community, and course offerings, please visit https://www.presidio.edu/academics/

Course Description

The purpose of this marketing course is to introduce frameworks for marketing sustainable ideas and products. It provides a survey of trends and an overview of concepts and techniques as they relate to understanding customer value, developing marketing opportunities, creating

marketing strategies, communicating with stakeholders, and developing tactical marketing programs – all within the context of sustainable management. Students are challenged to critically analyze marketing strategies, plans, and decisions for a sustainable business in a semester-long experiential learning project. They develop skills to implement contemporary digital and content marketing methods. Most importantly, students gain the mindset of a marketer — an ability to inquire into the real needs of the individual and society, create sustainable value, and to build programs for relevant, meaningful engagement.

Minimum Qualifications
  • Masters degree from an accredited program in a related field
  • Marketing experience with organizations that are active in markets for sustainable products or services
  • Critical understanding of the relationship between management, systems thinking, environmental sustainability, and social justice
  • Relevant teaching experience or demonstrable ability to teach at the graduate level
Desired Qualifications
  • PhD from an accredited program in a related field
  • Experience or demonstrable ability to use online teaching platforms
  • Relevant professional experience and demonstrable ability to integrate practice into applied teaching methodologies at the graduate level
  • Based in the San Francisco Bay Area
General Teaching Responsibilities
  • Design and management of semester-length course, including 5 full-day teaching sessions and 10 once-a-week evening webinars
  • Design and delivery of online learning content using the Canvas platform
  • Timely grading, evaluation, and feedback
  • Holding weekly office hours – we are a “high-touch” program and view faculty accessibility as core to student success
  • Advising students on projects and coursework
  • Upholding academic standards of performance and integrity
Additional Responsibilities
  • Attend two in-person faculty meetings per semester
  • Participate in monthly faculty meetings (via conference call)
  • Participate in the integration of your course with the other courses at PGS
To Apply

Candidates are invited to submit an application packet to JOBS@PRESIDIO.EDU. Packets must the following application documents:

Required Documents
  • Cover letter
  • Current Curriculum Vitae
  • Unofficial Academic Transcripts (official transcripts due upon hire)
  • List of Names and Contact Information of Three References (references will not be contacted until after the first round of interviews)
  • Statement of Teaching Philosophy
Optional Documents
  • Teaching Portfolio
  • Summary of Teaching Evaluations
  • Sample Syllabi

 

Presidio Graduate School is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.