In our Marketing and Communications for Social Impact course, we ask you to build out a cohesive, impactful marketing plan and identify the practical steps your partner should take to adapt and thrive in the ever-evolving communications landscape. Throughout the semester, you will work with your professor and a team of peers to navigate the following steps and construct a clear and measurable marketing plan to ensure impact:
- Consulting with the client to define the scope of the project and build out clear marketing deliverables.
- Researching the marketing situation and building an analysis of the specific challenges facing the client.
- Developing customer profiles and a clear, actionable marketing plan that can demonstrate measurable improvements in engagement and influences.
- Presenting research findings to the client and articulating the details of the marketing plan to secure financial backing and viability.