In the Marketing and Communications for Social Impact course, we’ll challenge you to develop a cohesive marketing plan and identify the concrete steps your client needs to take to adapt to the evolving communication landscape. Over the course of the semester, you and your team will build out a practical marketing plan through the following steps:
- Consulting with the client to define the scope of the project and build out clear marketing deliverables.
- Researching the marketing situation and building an analysis of the specific challenges facing the client.
- Developing customer profiles and a clear, actionable marketing plan that can demonstrate measurable improvements in engagement and influences.
- Presenting research findings to the client and articulating the details of the marketing plan to secure financial backing and viability.