New Ventures and Product Innovation – Entrepreneurship
Course Number: INN6300
Faculty: Martina Doleshal, MBA
What students learn in this course:
- Strategies for creating new ventures, including fundraising, legal and operational considerations
- New product and service development process from concept creation and rapid prototyping to market launch.
- Design-thinking methodology to invent a sustainable solution.
- How to demonstrate the technical feasibility and commercial viability of new products and services and create a compelling business model
About this course:
The emphasis in this course is on the entrepreneurial process to perceive business opportunities and to design, plan, and launch profitable and sustainable ventures. The course will equip students with a methodology creating sustainable products and services with a compelling business case in a new enterprise or an existing organization. The students will focus on the UN Sustainable Development Goals as the creative space of opportunity. We review the operational strategies, legal structures, and intellectual property provisions available to the entrepreneurs.