In 1996, Guayaki was seeded in California’s central coast by two university buddies. Alex Pryor from Buenos Aires, and David Karr from Northern California. As good friends and passionate yerba mate drinkers, David and Alex set out to share the yerba mate plant with the world, recognizing that people were in need of a nourishing source of energy and a healthy dose of optimism. As good fortune would have it, co-founders Alex and David were swiftly joined by three other pioneering partners to round out the original founding seed group: don Miguel aka the “The Journeyman”, Steven Karr aka “Shape-Shifter” and Christopher Mann aka “The Chairman of the Gourd”. These five ambitious friends aka the “semillas” (seeds) channeled their activist mentality into the creation of a new
restorative business model, calling consumers to action by voting with their dollars.
Growing up,the Semillase always heard “money does not grow on trees.” Well, today they are proving that
“money does grow on trees” and rainforest-grown yerba mate is the new green currency. It provides the peoples
of the rainforest with income as well as the ability to steward their land.
In 2009, Guayakí became the first Fair Trade Certified yerba mate company in the world thru IMO.