Olazul develops market-based alternatives to ocean goods produced via destructive methods. They are currently working with fishing communities in Mexico and Indonesia to design sustainable methods for producing shrimp and aquarium fish for consumer markets. Once proven, they plan to scale these production systems through local ownership agreements that prioritize marine conservation and community development.

Olazul fundamentally changes production systems by innovating ecological methods for small-scale entrepreneurs committed to restoration. Their work complements existing efforts to:
– reduce consumer demand for unsustainable ocean products
– improve industry standards for fisheries and aquaculture
– limit destructive fisheries gear or practices and
– establish and enforce marine protected areas.


Read the team’s blog post about their weekend road trip to Connecticut to meet with aquaculture experts!

Project Executive Summary

Current Business Process and Project Objectives:

PGS Team “Blue Wave” partnered with Olazul in their mission to develop economically viable alternatives for fishing communities through sustainable aquaculture practices. The project was to develop an operations plan for their pilot seaweed farm near La Paz, Mexico.

Sustainability Impacts:

Beginning from a triple bottom line perspective this project seeks to change the paradigm of aquaculture from one of ecosystem and social degradation to one of ecosystem regeneration and social empowerment.


The scope of operations is the process of installing an open-ocean farming location, plant seaweed, maintain seaweed growth, and bring the harvest to shore. The objective is to minimize costs while meeting demand through capacity planning. Design and effective capacity scenarios are calculated with a linear programming model.

Recommendations or Conclusions:

Blue Wave developed four recommendations for Olazul. First, focus on the cultivation of Ulva Lactuca, Ulva Clathrata, and Pyropia seaweeds. Second, incorporate a Life Cycle Cost analysis into the pending Life Cycle Assessment. The LCA/LCC goal should be to introduce environmental, social and economic sustainability into the design wherever possible. The third recommendation is that Olazul hires a Director of Product Development and a Food Scientist to identify viable end products. The fourth recommendation is for future analyses. Starting with a Marketing Plan which includes market research, penetration, and demand analysis. Next is a Finance & Strategy analysis to look at market concentration and business rationale for successful execution of their vision. The last analysis is to revisit Operations and run cost and demand forecasting analysis once the pilot farm is established.