PRO*ACT is America’s leading distributor of fresh produce to the foodservice industry. For almost two decades, PRO*ACT has been providing foodservice operators with the distinct benefit of streamlining the produce supply chain – offering significant cost benefits and an easy, one call solution to secure the freshest produce from over 70 third-party inspected distribution centers across the United States and Canada. As America’s Coast-to-Coast source for fresh produce, PRO*ACT contracts with the industry’s leading growers and shippers, providing the foodservice industry with the “PRO*ACT Advantage” in product quality, safety and value. PRO*ACT provides category cost management through commodity contract pricing, in-house consultation services, and integrated
produce program distribution management – bringing optimal economic value and food safety to foodservice
operators and setting new standards in the produce industry each and every day.

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Project Executive Summary

Current Business Process and Project Objectives:

PRO*ACT is America’s leading food distributor and consists of cooperative network of 40 distributors. In May 2012, PRO*ACT rolled out the Greener Fields Together (GFT) agreement which includes reducing its post-harvest environmental impact by minimizing distributor’s waste streams with a focus on diversion and volume reduction. Our objective was to work with 3 assigned distributors to create and recommend a framework to minimize waste streams that can be applied to the rest of the distributor network.

Sustainability Impacts:

Reducing the amount of distributor waste by diversion to recycling and compost will reduce landfill stress and product substitution can reduce disposable packaging while also saving significant costs in package expenses. Volume reduction opportunities exist for both upstream and downstream shipping materials that will capture valuable materials supports a market for trade.


Each distributor’s waste data was captured, analyzed and using a distributor calculator waste diversion alternatives were recommended. Demand forecasting techniques were used to predict weekly and quarterly increases in waste volumes as produce sales increased. Cost analysis and breakeven analysis to recommend product substitutes, Pallet WrapzTM and RPCs.

Recommendations or Conclusions:

  1. Promote waste diversion at distributor sites by using recycling and composting.
  2. Deploy product substitutes Pallet WrapzTM and RPCs through PRO*ACT supply chain to reduce packaging costs for distributors and waste management costs for clients.
  3. Initiate dialogue with national growers to examine externalized waste costs being passed onto distributors and also leverage PRO*ACT distributor size to negotiate packaging standardization through supply chain.