Productivity, Leadership, Happiness. SIYLI trains business leaders to be emotionally intelligent through mindfulness practices. This is all backed by science.
Emotional Intelligence enhances creativity, collaboration and decision making.
Everyone wants emotionally intelligent leaders. SIYLI develops them through their Search Inside Yourself (SIY) program. This course was developed at Google. More than one thousand googlers have been trained in SIY.

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Project Executive Summary

In 2007 Google launched an internal personal growth program called Search Inside Yourself. More than 1,000 participants have completed the program and the company has seen amazing results. Search Inside Yourself has received an approval rating of 4.7 out of 5 from its participants and many employees claim that the program has “changed their life” (Knowledge@Wharton, 2012). With the goal of bringing mindfulness training to a wider audience and creating the conditions for world peace, the Search Inside Yourself Leadership Institute (SIYLI) was created in 2012.

As a new organization, the Search Inside Yourself Leadership Institute is faced with the challenge of growing its business while maintaining its integrity and high standard of training. This report provides an analysis of SIYLI’s current offerings, the competitive landscape in which it operates and the trends within the leadership industry. Methods of analysis used include SWOT analysis, scenario planning and financial modeling to determine what Team SYS believes to be the best strategic position for SIYLI.

Through its strategic and financial analysis, Team SYS determined that SIYLI has several unique strengths that differentiate it in a highly competitive industry. By creating a strong strategic plan, SIYLI is positioned to become a leader in the mindful leadership training industry and achieve its mission of creating the conditions for world peace.

This report outlines four main strategic recommendations for SIYLI which include:

  • Strengthening internal alignment
  • Creating a unique brand strategy
  • Adapting offerings for greater scalability and accessibility
  • Identifying metrics to measure success of training sessions
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