The Green Ninja Kickstarts Climate Change Education

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By Julie Noblitt, PGS MBA Candidate

Published 1.30.13

Green-NinjaIn 2012 I started working as a strategic consultant for a climate-change education project called The Green Ninja Project.  Funded by grants from NASA, NSF and PG&E, the project is a collaborative effort between scientists, educators, and filmmakers at San Jose State University to create fun, compelling short videos that illustrate the connections between humans and our changing climate. Our goal is to reduce greenhouse gas emissions nation-wide by fostering climate literacy through both formal and informal education programs aimed primarily at K-12 teachers and students.

My job was to see if we could raise awareness of this innovative program beyond our local community and gain broader financial support. Thanks to a talented team and a hard-working Advisory Board, 2012 was a big year for the Green Ninja.  Our videos have been making the international green film festival circuit and winning prizes. Then, Scientific American featured one of our videos as their "Video of the Week" and demand has just escalated ever since.  Last week,  both Mother Jones and The Guardian blogged about our work.

You can get involved! Our Kickstarter campaign for the new Green Ninja Show closes at 8am Pacific time on Friday, February 1st and as of this writing (January 29th at 10AM) we have just $1,500 left to meet our goal. Watch the one-minute video to hear more details about this innovative collaboration of educators, scientists, and filmmakers. There’s even a dramatic surprise ending (don’t worry, no scientists were injured in the making of this film).  The funds will enable the Green Ninja Project to pay for the studio staff and equipment rental, develop the studio set, hire students for specific highly skilled roles, and hire a social media architect to help design the social marketing and publicity.

I am very excited about how easy it would be to improve our quality of life long-term by acting right now to shift our energy consumption patterns. Whether or not to act on climate change and alternative energy should not be a political discussion but a practical one. I love the Green Ninja because he conveys a sense of fun around the simple things everyone can do to make a difference. In the same way that Smokey Bear has become a national icon for preserving our forests, I'd love to see the Green Ninja become an icon for positive change to preserve our biosphere for generations after us to enjoy.

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Julie Noblitt is an MBA candidate at Presidio Graduate School and is grateful to the Richard M. Gray Scholarship for selecting the Green Ninja Project as a Most Valuable Proposal for 2012. Julie is also Community Manager at Benetech, a non-profit social entrepreneurial venture harnessing the power of technology for social benefit. Email Julie at julie.noblitt@presidio.edu

Julie Noblitt, PGS MBA Candidate

Julie Noblitt is an MBA candidate at Presidio Graduate School and is grateful to the Richard M. Gray Scholarship for selecting the Green Ninja Project as a Most Valuable Proposal for 2012. Julie is also Community Manager at Benetech, a non-profit social entrepreneurial venture harnessing the power of technology for social benefit. Email Julie at julie.noblitt@presidioedu.org

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