By Dariush Rafinejad’s New Book – Sustainable Product Innovation: Entrepreneurship for Human Well-Being
Human well-being must become the overarching goal of new technology and product development. Businesses can do well by doing good things for society and our environment.
Introducing Dr. Dariush Rafinejad's new book:
SUSTAINABLE PRODUCT INNOVATION:
Entrepreneurship for Human Well-Being
Ross Publishing, August 2017
Dariush Rafinejad, Ph.D.
This important book, designed for academic courses, certifications, and professional training, makes a well-supported business case for sustainable product development, and why human well-being must become the overarching goal of new technology and product development.
It presents a holistic systems approach for achieving multi-stakeholder optimization in product lifecycle design in order to meet a firm’s objectives, investors’ return-on-investment expectations, and regulatory requirements while protecting the environment and rapidly depleting natural resources needed to sustain and enhance human well-being. It also provides entrepreneurs and executives the guidance and decision-making tools needed for achieving superior commercial success.